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Alternative Entertainment

Pubali Chaudhuri: Mystery of the blank page!

Aparajita Krishna tells the Genie to grant writer Pubali Chaudhuri her personal wish; also the wish that she ‘conti...

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Bollywood

PG Digging-Bombay Ishtyle!

Aparajita Krishna remembers being a Paying Guest once, she recalls the famous Ganga Vihar through talks with famous residents ...

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Trending

Is patriotism just another prop for the Ad-biz?

Is nothing sacred in today's crazy clutter-breaking-obsessed-times, wonders an amused Monojit Lahiri 

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Trending

Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

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Powerful People

Usha Dixit talks television

Aparajita Krishna singles out one of her most reticent but accomplished colleagues from the pa...

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Business and Politics

Zohnerism: The Art of selective communication

Dr. Sandeep Goyal explores the art of selective communication during this post truth era, the times in which it’s diffic...

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Business and Politics

Hindustan Unilever: Once trounced, twice humbled

HUL has been clearly outwitted by Sebamed’s ads. In the courts, Sebamed beat HUL 2-0,  writes Dr. Sandeep Goyal &nb...

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Business and Politics

Thank you Mr. Kamath - Better late than never!

Following the news of ASCI banning surrogate ads of 12 liquor companies, Dr. Sandeep Goyal Read More

Business and Politics

MOGAÉ: JOINT VENTURE WITH VERSA

VERSA India will be a fifty-fifty joint venture between VERSA and Mogaé Consultants, owned by Sandeep & Tanya Goyal. Read More

Business and Politics

Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

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